An Analysis and Discussion of Consumers Behavior on Functional-energy Drink in TaiwanAn Analysis and Discussion of Consumers Behavior on Functional-energy drink in Taiwan
碩士 === 東海大學 === 管理碩士學程在職進修專班 === 94 === Abstract This study was conducted on general consumers in Taiwan, which were polled to analyze the consumer’s behavior of functional beverages. Design with the questionnaire, and set “Consumptive Conduct”, “Purchase Motivation”, “Information Search”, “Program...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/15738709804411898671 |