A study of customer relationship marketing, relationship quality and relationship outcome investigated in special event — A case of Yi-Lan Green Exposition
碩士 === 亞洲大學 === 國際企業學系碩士班 === 94 === Relationship marketing is a popular strategy for many current service industries. Therefore the academic attach importance to relationship marketing and relationship quality’s research in recent year. This study investigated the relationship market, relationship...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59776544044937986676 |