A Study of Festival Motivation and Market Segmentation— A Case of Yi Lan Green Exposition
碩士 === 亞洲大學 === 國際企業學系碩士班 === 94 === Festival has developed as a new trend of travel pattern. In most situations where festival visitors are heterogeneous, segmenting festival market and understanding their characteristics based on festival motivations will be a powerful marketing tool. The study us...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97597629223931807704 |