The effects of mobile number portability to execute on customer loyalty factor in domestic mobile telecommunication services- Using Tainan area as an example
碩士 === 南台科技大學 === 行銷與流通管理系 === 94 === As the Mobile Number Portability (MNP) has become more popular, the telecommunication industry in domestic markets is in a new competitive situation. Customers may have the switching behavior to a new telecommunication services and this is a important thing that...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2006
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Online Access: | http://ndltd.ncl.edu.tw/handle/14751325752724172549 |