An Investigation of Brand signal influences Brand Equity and Purchase Intention
碩士 === 南台科技大學 === 國際企業系 === 94 === The study attempts to set up a theoretical framework that emphasizes the brand signal credibility as the main antecedent of brand equity and purchase intention. Some of the vital results are shown as below：first, brand signal credibility is the primary determinant...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/82689969010513302070 |