Effect of Product Involvement, Customer Satisfaction and Switching Costs on the Brand Switching Behavior
碩士 === 南台科技大學 === 國際企業系 === 94 === When facing intense competition in the same trade, besides, developing new customer groups, how to reduce the customers’ brand switching behaviors is also an important topic for companies. For a company, customers’ brand switching is a eternal challenge for the sus...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63558530673391202581 |