An empirical study on the relationship among reference group effect, switching costs and customer loyalty- Example of communication industry
碩士 === 南台科技大學 === 國際企業系 === 94 === Abstract The research tries to construct a framework to highlight that reference group effect and switching costs are the major causes of customer loyalty, and this subject is discussed by two groups. The crucial conclusions are as following that (1) reference grou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61118713059212624537 |