The Research of Professional Endorsement , Channel Patterns and Patent Technology Indication Influence Perceived Value of Nutraceuticals
碩士 === 南台科技大學 === 企業管理系 === 94 === The “Surface Value Sense” of health-care food will directly influence the customers’ consumptions. This research is based on “Channel Patterns,” Patent Technology Indication,” “recommender’s endorsement,” and those marketing effects, and then, take the customers’...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60470009992729644236 |