A Study of Electronic Word-Of-Mouth Communication Roles and the Model on Virtual Community
碩士 === 南台科技大學 === 企業管理系 === 94 === The appearance and development of Internet makes it not only one of the most important sources of information but the communication platform of information exchange. Hence, Internet not only overturned the traditional commercial models, but also provided a new way...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72567609392505056827 |