A Study of Relationship on Consumer Behavior and Brand Equity for Digital Camera
碩士 === 南台科技大學 === 工業管理研究所 === 94 === With the trend of globalization, building brand value has been considered a great challenge for many companies. To build successful brands, companies need to thoroughly analyze the consumer behavior and brand relationships in order to attract more loyal customers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41642514750174156409 |