Product Fitness and Brand Accepts with the Effects of Brand Extends Strategic– Example from ViewSonic
碩士 === 樹德科技大學 === 經營管理研究所 === 94 === The progress in technologies has made the products of different manufactured almost identical. Under such situation, to be outstanding from a number of products of same category, the added value brought to consumers by brand image shall never be ignored. In his r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46287171557701192334 |