The Effects of Cocktail List Design on Affinity and Purchase Intention to The Consumer
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 94 === The common cocktail lists should have the liquor name, the capacity, the price, the picture, and even some literal descriptions. The wine lists of the most local bars show all the information required such as without the capacity, without the price, and even w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86132518183643888771 |