Exploring Rap-Fans' Mental Model：A Combination of Qualitative and Quantitative Methods
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 94 === Over the past decades, it has been widely known that few systematic methods are applied into music production, image packaging of singers, and marketing strategies in Taiwan’s recording industry. Only until the late 1950s did marketing executives start...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/09973310787806982825 |