Exploring the Consuming Mental Model on trendy Feminine Shoes of the Female at the Age between 15-34-A Study Combining Qualitative and Quantitative Approaches

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 94 === Due to the emergence of consumer society in Taiwan, the goods with symbolic meanings have vigorously created. The practical value of goods has been transferred into the symbolic value in order to create differences. However the symbolic meaning is intangible...

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Bibliographic Details
Main Authors: Shi-Yi Yang, 楊思怡
Other Authors: Jy-kuang Fang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/68154887500773084131