An exploratory Study of Cosmetics and Health Care Products Consumer Decision Making Process with High Loyalty On Online Auction Websites：An Exemplar of Female Consumers on Yahoo Online Auction
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 94 === Although the online-auction grows up fast and become an important shopping channel, but with high uncertainty to the consumers it’s hard to check the goods before buying; as for the seller, the low barrier of entry of market leads the competitive situation,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20527524124052044843 |