To analyze the oversea motion Picture/Television programme about how to enter domestic market, bargain with the Copyright owner, and set the marketing strategy

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 94 === We can duplicate the film and television products which are digitalized and they will produce a so-called cascade effects to create a maximum spin-off. In addition, the same products can be different forms through the time and they show up again and again. T...

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Bibliographic Details
Main Authors: Huan-Rung Lou, 羅煥榮
Other Authors: Fei-Mei Lin
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/65419084379781912964