The Effect of Presentation Modes of Floating Advertisement on Advertisement Effectiveness and Customer Complaint
碩士 === 東吳大學 === 資訊科學系 === 94 === In this study, we investigate the roles that presentation modes of floating advertisement and content involvement of webpage play in advertisement effectiveness and customer complaint. By statistical analyzing, the findings are as the followings: 1. Presentation...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/11365941413193404936 |