The Effects of Service Quality, Price Perception, Business Image and Customer Satisfaction on Customer Loyalty in Flavor Industry
碩士 === 東吳大學 === 企業管理學系 === 94 === Loyalty of a firm’s customer has been recognized as the dominant factor in a business organization’s success. This study attempted to explore the service quality, price perception, business image, customer satisfaction and customer loyalty relationship, and examined...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00220699249138302069 |