A Study of Using Mystery Shopper/Difficult Customer Survey to Establish Service Quality Assessment of International Tourist Hotel
碩士 === 東吳大學 === 企業管理學系 === 94 === In comparison with manufactured goods, the service industry has the characteristics of intangibility, heterogeneity, inseparability and perishability. Therefore, the evaluations of service quality vary from the accustomed assessment; in addition, the involvement of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95599150563802644746 |