The determinants of choosing rational marketing and emotional marketing from the different consumer situation-An example of Cosmetic industry
碩士 === 實踐大學 === 企業管理研究所 === 94 === In this research, particular emphasis is placed on the issue of firms’ choosing rational marketing or emotional marketing to customers on various consumer situations. The hypotheses are raised under the following three dimensions: consumers’ characteristics, produ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40643843632971595576 |