A Proposal of Marketing Strategy on Local Recreational Tourism Industry- A Case Study of Tai-Ping City, Taichung County
碩士 === 靜宜大學 === 觀光事業學系研究所 === 94 === Appropriate and effective marketing strategies can produce positive benefits such as increase of job opportunities, creation of bussiness development, building of positive image, and lifting industry competitive power and attraction appeal to local society. Henc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nu784w |