The Beginning of “Heart Economy”--The Study on Marketing Benefits in the Activities of Local Culture Industry by the Experience Viewpoint
碩士 === 靜宜大學 === 企業管理研究所 === 94 === The study aimed to explore the effectiveness of experience on experiential satisfaction, cultural cognition, and behavioral intention in the activities of local culture industry. Moreover, proposed to discuss the differences of experiential types on experience, ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sufum8 |