A Study on How Service Quality and Marketing Mix Respectively Correlate to Overall Customer Satisfaction and Customer Loyalty─An Example of Pet Shops
碩士 === 靜宜大學 === 管理碩士在職專班 === 94 === In advanced industrialized countries, the role of the service sector is increasingly gaining importance in the economic system. This is especially true in a country whose economy reaches a certain level of maturity and as a result, its service sector becomes the m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nx6tm7 |