A Research of the Market Segmentation and the Campaign Literature Strategies in the Election Newspaper Advertisements by KMT and DPP in Taiwan Presidential Election 2004
碩士 === 中國文化大學 === 新聞研究所碩士在職專班 === 94 === As a result of the substantial innovation of communication technology and the rapid changes of social culture, people ’ s lifestyle and value system has tended to be more and more versatile and sophisticated to lead to influence the voting behavior of the ele...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46917657516086281858 |