A Study of Relationship Selling Behavior, Relationship Qualityand Customer Voluntary Performance
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === After the concept of the relationship marketing has been highly regarded, the enterprises start to apply the strategy which is related to maintain and improve the relation with the customers. How to establish a long-term relation, to consolidate the competiti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42442207763337160473 |