Research of Brand Positioning -A Case Study on Taiwan's LCD TV Products
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === This study applies Multidimensional Scaling Analysis (MDS) to explore the brand perceptual positioning of Taiwan's LCD TV. According to the relevant theories and literature, we summarized five criteria as follows: Brand awareness, price, advertisement, qua...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77429395733530085488 |