The Effects of Lifestyle, Consumer Behavior and Reference Group which Changes with Consumers’ Age on BrandLoyalty, from generational viewpoint
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === This study empirically examines the relationship between the factors of effecting expense and brand loyalty. It was to investigate the effects of lifestyle, consumer be-havior and reference group which changes with consumers’age on brand loyalty, from generatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74059782929356346063 |