The consumer repurchase Research of relationship marketing and brand image

碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === According to general customer satisfaction and the relationship between relation-ship management and customer repurchasing activities, this paper illustrates the level of the impact on relationship management to customers re-purchasing activities. Thus is-sues...

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Bibliographic Details
Main Authors: Wei-Chieh Hsu, 徐偉杰
Other Authors: Tai-Ning Yang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/52589367764146207858