The Study of the Relationship between Experiential Marketing, Experiential Value and Word Of Mouth
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === Except the product performance or the service benefit, customers gradually pay attention to obtain the joyful and freshly feeling from the expense activity, because of the experience economical approach. Therefore, sell by the perceptual experience to at-tract...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18055315792096104612 |