Research on the influential elements of positive Word of Mouth-Take 3C Chain store for example

碩士 === 國立臺灣科技大學 === 管理研究所 === 94 === “Spreading the good bargain information”, “ Keep something for people inquiring about…In our experience of daily consumption, behaviors of “ inquiring” and “probing” gradually reveal, which means that the decision will be made after asking relevant usage of produ...

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Bibliographic Details
Main Authors: Charles Chien, 簡郁峰
Other Authors: 林孟彥
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/10168033268216591079