Study of Word-of-Mouth Behavior with Strong Tie Strength and High Perceived Risk Characteristics of Construction Business in Taiwan
碩士 === 國立臺灣科技大學 === 管理研究所 === 94 === This paper demonstrates the effect of perceived risk and satisfaction on the relationship between tie strength and word-of-mouth of construction industry in Taiwan. With the characteristics of strong tie strength and high perceived risk, the attitude of word-of-...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/8csg6h |