The Effects of Switching Barriers and Customers’ Expectation on Customer Retention
碩士 === 國立臺灣科技大學 === 企業管理系 === 94 === For both academics and practitioners, the dominant focus of customer relationship management has been customer retention. The benefits of retaining customers to the organization are higher margins and faster growth, derived from the notion that the longer a custo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pzwm5f |