Factors related to online movie comments’ trust and watching movie intention
碩士 === 國立臺灣科技大學 === 企業管理系 === 94 === Despite the widespread popularity of online opinion forums among consumers, the business value that such systems bring to organizations has, so far, remained an unanswered question. This thesis explores factors related to online movie comments’ trust and watching...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6m7yb4 |