The Effects of B to C Website Characteristics on Female’s Shopping Behaviors
碩士 === 國立臺灣科技大學 === 企業管理系 === 94 === According to the female users of the internet are increasing and the rapid growth in the electronic commerce over the internet. However gender differences in on-line shopping could be due to preferences for the website characteristics or the emotional states abou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j842av |