The Research of Measuring Brand Equity by Consumer''s Cognitive Price Differrences

碩士 === 國立臺灣大學 === 國際企業學研究所 === 94 ===

Bibliographic Details
Main Authors:	Cheng-Tao Lee, 李政道
Other Authors:	任立中
Format:	Others
Language:	zh-TW
Published:	2006
Online Access:	http://ndltd.ncl.edu.tw/handle/69380613961985395629

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