The Research of Measuring Brand Equity by Consumer''s Cognitive Price Differrences
碩士 === 國立臺灣大學 === 國際企業學研究所 === 94 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69380613961985395629 |