The Research of Measuring Brand Equity by Consumer''s Cognitive Price Differrences

碩士 === 國立臺灣大學 === 國際企業學研究所 === 94 ===

Bibliographic Details
Main Authors:	Cheng-Tao Lee, 李政道
Other Authors:	任立中
Format:	Others
Language:	zh-TW
Published:	2006
Online Access:	http://ndltd.ncl.edu.tw/handle/69380613961985395629

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spelling	ndltd-TW-094NTU053200602015-12-16T04:38:37Z http://ndltd.ncl.edu.tw/handle/69380613961985395629 The Research of Measuring Brand Equity by Consumer''s Cognitive Price Differrences 以消費者認知價格差異衡量品牌權益之研究 Cheng-Tao Lee 李政道碩士國立臺灣大學國際企業學研究所 94 任立中 2006 學位論文 ; thesis 102 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立臺灣大學 === 國際企業學研究所 === 94 ===
author2	任立中
author_facet	任立中 Cheng-Tao Lee 李政道
author	Cheng-Tao Lee 李政道
spellingShingle	Cheng-Tao Lee 李政道 The Research of Measuring Brand Equity by Consumer''s Cognitive Price Differrences
author_sort	Cheng-Tao Lee
title	The Research of Measuring Brand Equity by Consumer''s Cognitive Price Differrences
title_short	The Research of Measuring Brand Equity by Consumer''s Cognitive Price Differrences
title_full	The Research of Measuring Brand Equity by Consumer''s Cognitive Price Differrences
title_fullStr	The Research of Measuring Brand Equity by Consumer''s Cognitive Price Differrences
title_full_unstemmed	The Research of Measuring Brand Equity by Consumer''s Cognitive Price Differrences
title_sort	research of measuring brand equity by consumer''s cognitive price differrences
publishDate	2006
url	http://ndltd.ncl.edu.tw/handle/69380613961985395629
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The Research of Measuring Brand Equity by Consumer''s Cognitive Price Differrences

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