Information Processing of Product Related Attributes, Consumer Perceptions, and Buyer Preferences: Analysis of Cosmetic Products
碩士 === 國立臺灣大學 === 國際企業學研究所 === 94 === Recently, the fashion, medical biotech cosmetics, is growing in Taiwan. Not only national firms have kept propagating the medical ingredients via advertisements to prove their quality and effects, but also local firms initiate to build their own brands and to de...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52974127532995036900 |