Effect of Bias-Specific vs. Nonbias-Specific Knowledge on Brand Attitude:Correction for Perceived High-Price Product Stereotype
碩士 === 國立臺灣大學 === 商學研究所 === 94 === The study is dedicated to find out the correction behavior toward stereotype. Two variables are considered in the experiment: Detection and Perceived Bias. It follows the past researches to use a correction instruction in the experiment; furthermore, it is more int...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81452171747240021221 |