The Moderating Role of Risk Probability and Market-Average Information on Compromise Effect
碩士 === 國立臺灣大學 === 商學研究所 === 94 === Compromise Effect is supposed to occur when consumers make decisions in risky situations. Previous studies, however, focused on the compromise effects themselves such as the middle alternative, the balanced-attribute alternative, and the market-average alternative...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/47535354362586795758 |