The Marketing Strategies Of Sports Lottery

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 94 === This study is to find out what are the public’s concerns for the sport lottery; the public’s consumption behaviors for the sport lottery;their experiences of purchasing related lottery based on population statistic variances, and discuss significant differen...

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Bibliographic Details
Main Authors: CHOU, HSI-YANG, 周錫洋
Other Authors: GOO, YEONG-JIA
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/82758127143915151699