Research for Tobacco Control Policy Marketing: A Case Study of Bureau of Health Promotion Department of Health’s Smoke-free Restaurant Plan

碩士 === 國立臺北大學 === 公共行政暨政策學系 === 94 === Marketing since the Kotler and Levy have put forward the idea that“broading the concept of marketing”in 1969, its applied scope have already no longer limitted at business for profit narrowly, and can be applied in any social activity extensively.And at democra...

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Bibliographic Details
Main Authors: CHUNG,YUN-YUN, 鍾昀芸
Other Authors: Dr.GUH,MUH-CHING
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/72231405163476981849