Social Marketing and Media Relations：A Case Study on Taipei Zoo
碩士 === 國立臺北大學 === 公共行政暨政策學系 === 94 === The main purposes of the research are to recognize Taipei Zoo’s social marketing strategies and how Taipei Zoo execute social marketing which is combined with media relations; and further, to discuss the merits and demerits about Taipei Zoo’s social marketing s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63886066838027475873 |