Increase Consumer Compliance in the Weight Loss Industry

碩士 === 國立臺北大學 === 企業管理學系 === 94 === Customer compliance is important to us nowadays due to many societal problems, such as high-fat diets, poor physical fitness, smoking, and alcohol abuse. Petty and Cacaioppo (1996) indicated that the leading causes of death could substantially reduce, if people wo...

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Bibliographic Details
Main Authors: Liu, Chia Yi, 劉佳怡
Other Authors: Arthur Lin
Format: Others
Language:en_US
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/76458260437246357933