The Relationships among Customer Experience, Experiential Value, Brand Image and Brand Equity
碩士 === 國立臺北大學 === 企業管理學系 === 94 === Pine and Gilmore(1998) said that the process of the economic evolution changed along with the consuming type, have already entered the era of experiential economy. The development of marketing also becomes Experiential Marketing. The tangible commodities and servi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13430669244472138242 |