The Effect of Brand Image and Consumer Involvement on Brand Purchase Behavior
碩士 === 國立臺北大學 === 企業管理學系 === 94 === Brand image have been considered as an important part in marketing for recent years. Many scholars paid attention on the influence of brand image to consumer purchase behavior and made researches about it. Although there are many literatures, most of them are focu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97044560936038017022 |