The Effect of Perceived Quality and Customer Knowledge on Customer Loyalty
碩士 === 國立臺北大學 === 企業管理學系 === 94 === According to the consumer decision making process, the result of information search effects their final choices a lot. And the consumer can receive more product-related knowledge because of the rapid growth of information technology and internet. Although the issu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05290122465427164191 |