The Effect of Store Image,Brand Name,and Attitude toward Advertisingon Perceived Quality, Perceived Value, and Purchase Intention-A Case Study of Drug Stores
碩士 === 國立臺北大學 === 企業管理學系 === 94 === This dissertation investigates the effects of store image、 brand name、attitude toward the ad on perceived quality、 perceived value and purchase intension. There are two brands Watsons and Cosmed be discussed in this dissertation. In this dissertation，first we kno...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79705968559199427005 |
| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 94 === This dissertation investigates the effects of store image、
brand name、attitude toward the ad on perceived quality、
perceived value and purchase intension. There are two brands
Watsons and Cosmed be discussed in this dissertation.
In this dissertation，first we know perceived value
and purchase intension of Cosmed are superior to Watsons.
store image、brand name、attitude toward the ad on perceived
quality of Watsons are superior to Cosmed.
There is no significant effect between attitude toward the
ad on purchase intension of Watsons，and There is no significant effect between perceived quality and purchase intension of
Cosmed
By the result，this dissertation offers some managerial
implications and suggestions to drug stores.
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