The Effect of Store Image,Brand Name,and Attitude toward Advertisingon Perceived Quality, Perceived Value, and Purchase Intention-A Case Study of Drug Stores
碩士 === 國立臺北大學 === 企業管理學系 === 94 === This dissertation investigates the effects of store image、 brand name、attitude toward the ad on perceived quality、 perceived value and purchase intension. There are two brands Watsons and Cosmed be discussed in this dissertation. In this dissertation，first we kno...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79705968559199427005 |