The Impact of Use-Diffusion on Switching Costs and Switching Intention in Mobile Telecommunication Services
博士 === 國立臺北大學 === 企業管理學系 === 94 === ADVISOR(S): Dr. Huang, Ing-San and Dr. Goo, James Yeong-Jia DEPARTMENT: DEPARTMENT OF BUSINESS ADMINISTRATION MAJOR：BUSINESS ADMINISTRATION DEGREE：PHILOSOPHY OF DOCTOR Taiwan’s second generation telecommunication services industry is saturated and fiercely compet...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93196926427274129588 |